The Pseudoscience of ASMR for Anxiety in Children

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Children watching videos on tablets.

The Pseudoscience of ASMR for Anxiety in Children

What is autonomous sensory meridian response, and is it a safe and effective treatment for anxiety in children and teens? Better known by its search engine-friendly acronym, ASMR refers to a variety of pleasurable physical sensations — such as tingling or mild euphoria — triggered by different stimuli that include soothing, repetitive sounds such as whispering, fingernail tapping, and paper crinkling, as well as watching repetitive tasks such as page turning and hair brushing. Even the soothing voice and paintbrush-on-canvas sound of TV art instructor Bob Ross may trigger ASMR among some viewers.

What do mental health professionals have to say about using ASMR to treat anxious children and teens? Dr. Kelly Carlson, who is the program director for the PMHNP program at Regis College, is skeptical, to put it mildly. “I don’t know anybody that would use these videos or prescribe them for kids,” says Carlson, who holds a Ph.D. in Nursing from the University of Tennessee, Knoxville. She describes the ubiquitous YouTube videos as, “Kind of freaky,” noting that some ASMR content creators make a lot of money from their videos.

How a YouTube Sensation Was Born

While the term autonomous sensory meridian response may sound impressive, parents looking for ways to soothe anxious children should understand that, to date, no scientific evidence supports the notion that ASMR is an effective treatment for anxiety, insomnia, or any other mental disorder. According to The New York Times Magazine, a nonscientist, Jennifer Allen, coined the term ASMR in 2010.

Allen, who experienced a tingling sensation from her scalp that traveled down her spine when she watched videos of outer space, was curious about this physical response and invented the term to connect online with others who might share her experience. A Facebook group was born, and ASMR for anxiety became a huge cottage industry on YouTube.

Is ASMR Effective for Treating Anxiety?

An online search for “ASMR” reveals an internet awash in content produced by a growing legion of “ASMRists,” mostly attractive young women and girls with soothing voices tapping, whispering, and manipulating all kinds of objects for a growing online audience. Indeed, YouTube is home to more than 5.2 million ASMR videos, some targeted at children. And digitally native youths — skilled at producing videos for TikTok and other social media platforms — themselves produce ASMR-related content for the video-sharing platform, Carlson says.

Fear of COVID-19 and the physical isolation imposed to control its spread are raising anxiety levels and increasing the audience for ASMR videos. Before the pandemic, anxiety disorders were already the most common mental health concern in the United States, with an estimated 18% of U.S. adults and approximately 8% of children and teenagers having an anxiety disorder, according to the National Alliance on Mental Illness.

While anxiety is clearly a growing problem, the ubiquity of ASMR videos says more about internet culture and economics than it does about its purported effectiveness as an anxiety treatment. Despite its online popularity, using ASMR for anxiety is far from mainstream in the professional mental health community.

Alternatives to ASMR for Anxiety

Parents of anxious children — who may be stressed themselves — are seeking coping mechanisms to help their kids overcome the isolation, loneliness, and disruption to routine brought on by our response to the pandemic. So what harm can come from letting children watch videos of women tapping their fingernails or stroking a hairbrush while their parents get some work done? At best, the videos take a nonpharmacological approach to treating anxiety. As The New York Times Magazine put it, the YouTube genre presents “a drug-free, online version of Xanax.”

However, Carlson cautions parents of anxious children to avoid the videos. With 71% of parents already concerned that their children might spend too much time in front of screens, according to a 2020 Pew Research study, increasing screen time is unwise at best. YouTube is a popular platform for both younger and older children, the Pew study found, with 89% of parents of children ages 5 to 11 saying their children watch videos on the site, followed by 81% of parents of children ages 3 to 4 and more than half of those whose children are 2 or younger. Notably, a majority of these parents say they are concerned about their children’s potential exposure to inappropriate content on YouTube.

The Centers for Disease Control and Prevention (CDC) recommends the following healthy practices to help children cope with stress during the COVID-19 pandemic:

  • Reassure children that they are safe
  • Limit the family’s exposure to news coverage of the event, including social media
  • Keep up with regular routines
  • Get plenty of sleep, exercise, and eat well
  • Spend time on meaningful activities such as reading together, exercising, or playing board games

For children with severe anxiety, Carlson recommends the gold standard among behavior nonpharmacological interventions: cognitive behavioral therapy (CBT). CBT is a common type of talk therapy (psychotherapy) that can be an effective tool to help children and adults learn how to better manage stressful situations. According to the Child Mind Institute, more than 20 years of research has shown that CBT is the most effective treatment for reducing symptoms of severe anxiety and, unlike taking medication — or watching YouTube videos — it gives children the tools to manage the anxiety themselves.

Helping Children and Teens Cope with Anxiety

The number of anxious children and teens is growing, driven by changes in parenting styles and forces in society such as the pandemic. Psychiatric mental health nurse practitioners are in-demand frontline professionals who can help children, adults, and families address and overcome their mental health issues.

Regis College offers an online Post-Master’s Certificate in Nursing that prepares MSN-educated registered nurses for advancement in nursing as a nurse practitioner (NP) or to expand their services as primary care providers in a new specialization such as pediatrics, family medicine, women’s health, psychiatric mental health, and adult gerontology. At Regis, graduate students learn from experienced faculty members, including Dr. Carlson, Ph.D., PMHNP-BC, CNE.

Are you ready to take your nursing career to a new level and make a difference in patients’ lives? Learn more about the benefits of specializing as a licensed nurse practitioner by pursuing an online Post-Master’s Certificate in Nursing from Regis College.

Recommended Readings:

How Technology and Isolation May Affect Mental Health
What Can You Do with an MSN PMHNP Degree?
What Impact Does Parental Mental Health Have on Children?


Centers for Disease Control and Prevention, COVID-19: Helping Children Cope
Child Mind Institute, Behavioral Treatment for Kids with Anxiety
Mayo Clinic, Cognitive Behavioral Therapy
National Alliance on Mental Illness, Anxiety Disorders
The New York Times Magazine, How A.S.M.R. Became a Sensation
Parent Co., What is ASMR and How Can It Benefit Your Kid’s Mental Health
Pew Research Center, Parenting Children in the Age of Screens